Over the last several years, I have worked across commercial design projects, including digital marketing campaigns, branding, and print materials.
Working closely with marketing teams and stakeholders, I created visual assets that supported commercial objectives while maintaining consistency across multiple channels.
The projects below showcase my experience across branding, marketing and digital communications.
DIGITAL CAMPAINS
Selected campaigns created to support seasonal promotions and commercial objectives across website, mobile and social channels.The Leap Year Sale was a short-term promotion was aimed at both B2B and B2C customers.
Campaign Overview
To maintain sales during quieter periods, LampShopOnline regularly launched seasonal campaigns aimed at increasing conversions and encouraging larger basket values. As part of these initiatives, I designed responsive campaign assets for the website, mobile devices and social media to support marketing and PPC activities.
Objectives
Increase Engagement
Support seasonal promotions with visually striking assets.
Maintain consistency
Ensure the campaign translated effectively across multiple touchpoints.
Deliver responsive assets
Create desktop, mobile and social media design
MARKETING VIDEOS
As part of my role, I produced a range of promotional videos to support digital marketing activities. This involved directing green screen productions, setting up lighting and camera equipment and editing content using 3D renders and photography I had previously created to ensure a consistent visual identity across all channels.
Harper & Harlow
From concept to final delivery, I was responsible for the creative direction of this promotional video.
I developed the script and voiceover content, and combined 3D renders I had previously created to produce a premium campaign asset for desktop, mobile and social media platforms while maintaining the Harper & Harlow brand identity.
Kiwi Facility Videos
I planned and directed this green screen production from setup to final edit.
This included preparing the studio, setting up lighting and camera equipment, directing the shoot, and editing the final video to create clear, engaging content for the Kiwi Facilities website and marketing channels.
3D RENDERS & PHOTOGRAPHY
To support marketing campaigns and product launches, I created original photography and 3D visualisations used across websites, social media, promotional materials and videos. Producing assets in-house allowed for greater creative control and helped maintain a consistent visual identity across multiple channels.
PRODUCT PHOTOGRAPHY
3D PRODUCT RENDERS
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COMMERCIAL APPLICATIONS
The assets created through photography and 3D visualisation were integrated into product pages, homepage banners, Videos and promotional campaigns to deliver a consistent premium experience.
Harper & Harlow Homepage
NeoVR Campaign
BRANDING
Selected identity projects created for businesses across media, fashion and professional services. From logo development to complete visual systems, each project was designed to create a distinctive and memorable brand presence.
STARTONE FAMILY
A connected ecosystem of brands operating within the audiovisual industry. Three distinct companies. One cohesive identity system.
Objective
Design a scalable identity system that could unify three specialist businesses under one visual language while giving each company its own positioning, personality and colour palette. The system needed to remain flexible across digital, print and corporate applications while supporting future growth.
OVERVIEW
The One Family is a unified identity ecosystem developed for three companies operating within the audiovisual industry. While each business serves a different stage of the production process, they share a consistent visual language that strengthens recognition while allowing each brand to communicate its own distinct personality.
MY ROLE
- Brand Strategy
- Logo Design
- Art Direction
- Website Design
- Brand Guidelines
- Visual Identity
IDENTITY SYSTEM
Designed as a unified brand ecosystem, the identity system balances consistency with individuality across three distinct companies.
+One established the original visual language, which later informed the development of StartOne and PayOne.
Shared typography, logo construction and a common neutral palette create recognition across the group, while distinctive accent colours and messaging communicate each brand's unique role.
SHARED TYPOGRAPHY
Both typefaces were selected to create a consistent visual language across the entire ecosystem. Funnel Display adds distinctive personality to headlines, while Poppins provides excellent readability across digital, print and corporate communications.
SHARED COLOUR SYSTEM
Every identity shares the same neutral foundation of Soft White and Charcoal, creating consistency throughout the ecosystem.
Each brand is then distinguished by its own accent colour, reinforcing its individual personality while maintaining immediate recognition as part of the same family.
+One Advisory
Developed as the first identity within the ecosystem, +One Advisory established the visual foundation for the two brands that followed.
The identity was designed for a strategic consultancy serving film producers and audiovisual businesses, balancing professionalism with a more personal and approachable character.
Rounded geometry, restrained typography and a refined colour palette create a contemporary identity that communicates trust while remaining accessible.
The identity was designed as a flexible system capable of scaling consistently across print, promotional merchandise and everyday brand touchpoints.
Primary Colour Palette
StartOne Media Funding
Developed as the financial pillar of the ecosystem, StartOne provides strategic funding consultancy for film and audiovisual productions. Unlike +One's advisory role, StartOne represents the corporate side of the group, communicating expertise, precision and institutional trust.
Rounded geometry, structured typography and a refined blue colour palette create a contemporary identity that reflects confidence, stability and innovation.
Primary Colour Palette
PayOne Accounting
Developed as the operational arm of the ecosystem, PayOne delivers the financial and administrative support that keeps productions running smoothly.
Unlike +One's advisory role and StartOne's funding expertise, PayOne focuses on execution, managing accounting, payroll and production operations with accuracy and efficiency.
The identity combines rounded forms, clean typography and a vibrant green palette to communicate reliability, clarity and operational precision.
Primary Colour Palette
PRINTING & PROMOTIONAL MATERIALS
I have designed a wide range of printed and promotional materials for businesses across retail, hospitality, construction, renewable energy and entertainment industries. From catalogues and brochures to flyers, menus and campaign assets, my work focuses on creating visually engaging materials that communicate clearly and strengthen brand identity.
Duowatt Catalogue
40+ page catalogue designed for a renewable energy distributor in Italy, combining editorial layouts, product information and brand consistency across print materials.
NeoVR Campaign
Promotional materials created for the biggest VR Studio in Warsaw, including price lists, invitations and gift cards to support marketing campaigns and customer engagement.